The adjective proactive can describe a person who get things
done. If you are proactive, you make things happen, instead of waiting for them
to happen to you. According to Vocabulary Dictionary (2015), active means
"doing something." while prefix pro- means "before." If you
are proactive, you are ready before something happens. The opposite is being
reactive, or waiting for things to unfold before responding. Think about winter
cold season. A proactive person washes his hands and takes vitamins; a reactive
person gets sick and takes cold medicine. If you want to be a successful
entrepreneur, you must have this trail in you.
One of the most
proactive successful entrepreneur is Steven Paul Jobs, or know as Steven Job.
He was best known as the chairman, co-founder Apple, and chief executive
officer (CEO) of Apple Inc. CEO and largest shareholder of Pixar Animation
Studios. Steven is a member of board directors of The Walt Disney Company
following its acquisition of Pixar and founder, chairman, and NeXT Inc. CEO.
Jobs is also known as a pioneer of the microcomputer revolution of the 1970s,
along with Apple co-founder Steve
Wozniak. People described him as the creative and proactive entrepreneur whose
passion for ferocious and perfection drive revolutionized six industries,
personal computers, animated movies, music, phones, tablet computing, and
digital publishing. He is very proactive in making his company run well. In
1976, when Jobs still be co-founded Apple, he sold Wozniak's Apple I personal
computer (A Coeur Ouvert, 4 Jan 2015).
The duo gained fame and wealth a year later for the Apple II, which is
the first successful mass-produced personal computers. According to video The
Online Cooperate Culture (2015), after a tour of Xerox PARC in 1979, Jobs
realised that Xerox Alto have high
commercial potential, which was mouse-driven and had a graphical user interface
(GUI). This caused the Apple Lisa failed in development in 1983 followed by the
brings to successful Macintosh in 1984, according to Forbes 400 (2015).
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| Steve Jobs |
Become the first
company that are mass-produced computer with a GUI, the Macintosh instigated
the rise of the desktop publishing industry in surprise in 1985 with the
addition of the Apple Laser Writer, the laser printer that be first created to
feature vector graphics. By following a
long power struggle, Jobs was forced out of Apple in 1985. After he leaving
Apple, Jobs took a few of its members with him
to found NeXT, a computer platform development company focusing in the
local art of computers for higher-education and business markets. Moreover,
Jobs helped to initiate the visual effects industry developed when Steve funded
the spinout of the computer graphics division of George Lucas's company Lucas
film in 1986. The new company, Pixar, would eventually produce the first fully
computer-animated film, Toy Story an event be made successfully in part because of Jobs’ financial support.
According to
Stanford News (2009), Steve became the
Apple CEO once again. He decided to go back to the company, which was on
the verge of bankruptcy to back to profitability. Apple never get profit
without job’s ability. It is because he is so proactive find the solution for
how to make his company making profit. Otherwise, he is person who is very open
minded and very positive even though he dismissed from his own company. Steve
Jobs, (in his speech at Stanford University 2005) said that he dismissed from
company was the best thing that could have ever happened to him.
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| Steve Jobs with the apple product |
According to
Entrepreneur (2014), Steve Jobs has affected
lots of computer design. It is
because of his idiosyncratic leadership style, hyperbolic presentations, and
straightly hands-on management be shown have inspired the envy of executives
and the fear of more than lots of employees and competitors. Even though he
steps down from the helm at the Apple company he founded, he sets an example
for those who would aspire to his level of leadership. He is very proactive.
Everything that he do, it always give his best for his company. He also like to
communicate with his costume, with that ways, he know what his costume need
better than they know. For example, above everything else, Steve Jobs really
understands his customer deeply. Although he
as a CEO, Jobs has bucked conventional wisdom in the industry and
avoided the customers’ demands and expectations of the industries. Sometimes,
the most critics’ consumers will bring the best end-user experience and Steve
understood it at the time to market.
Moreover, Steve
has announced that 99 percent music can be downloaded through Apple phone
without any payment. It made many consumers unbelievable with it. It was
because people were used to downloading music online for free. At that
moment, the music industry unwilling to
accept it and conscious about the rock-bottom price per song. Jobs' apparent
stubbornness appeared as an out crop for his deep view about user experience.
He realised that Apple’s users actually did know their own demands. Hence,
Steve Jobs just fulfilled the customer’s
demand .
As a conclusion,
Steve Jobs run Apple with empathetic, effective and creative . He was a leader
of people.
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